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Forecasting For 2008 From Some of Our Brightest The Internet director should have a clear plan for new product/technology rollouts. The goal is to separate your operation from the masses by leveraging new ways to connect with the customer. Networking with other directors for answers is a logical way to work through the multiple opportunities. Another key requirement for any department head is forecasting. The pros factor in the influences of the economy and market conditions and they create a forecast, which is a push but achievable. I visited with some of best from the retail Internet space to see what they are focused on and what they were forecasting for 2008. Here is an overview. ... more Streaming Video is Almost An Imperative Streaming video on dealership Web sites is becoming a prerequisite to effective online auto retailing. Dealers are finding new ways to use Internet video in marketing and other communications ... more |
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