| Phil Sura, VP of the Automotive Division of UnityWorks Media and is a is leader in the retail automotive web video space. Sura personally works with some of the most successful automotive names in the country. He has been a regular contributor to
Digital Dealer magazine for the past three years and he received recognition as one
of the top presenters at previous Digital Dealer conferences.
Three Keys to Success for Automotive Video Walk-arounds
Vehicle video walk-arounds have proven to be very effective at providing an emotional engagement that results in more automotive sales but as with any marketing medium, its success depends heavily on how they’re delivered. To get the most out of automotive video walk arounds, we recommend the following three keys to success… Learn More »
Supercharging Automotive Campaigns with Web Video
Video walk-arounds, video specials and new car showcase vehicle videos aren’t just for websites anymore. Make the most of your investment in video by supercharging your email lead responders, newsletters and even your social media campaigns with video. Learn More »
Incorporating Video in Craigslist Automotive Ads
Dealerships are looking for creative ways to make their listings stand out on Craigslist. What better way than using video as a truly distinctive presentation of your vehicles. Learn More »
Selling with Stories - Creating Emotional Engagement in Automotive Videos
The best cars all have a story – whether it embodies style, luxury, power, or youth, the story builds the emotional connection that is so important for those buyers looking for more than just a ride. Learn More »
Actionable Reporting for Effective Auto Video Campaigns
Marketing campaign reports serve two important functions – They demonstrate the results of campaign activities, and equally important, they provide actionable information so managers can improve and optimize their programs. Learn More »
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