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How do I get people to "like" me and what to do once they do? Social media marketing is huge and is getting bigger. We have seen a 46% conversion rate when clients are linked to a custom landing page instead of right to your wall.
- Have a Facebook presence on your dealer website and make sure all staff email signatures have linked Facebook icons
- Ask everyone! Make sure they know what’s in it for them (special pricing, coupons, insider info)
- Be prepared with quality wall posts and consistent engagement
- Promotions and Giveaways – People love free stuff!
- Get everyone at the dealership involved and request help from friends
- Remind your fans to “like” your wall posts and share them with their friends
We can help you set one up, just ask! What Should I Post?
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. The most effective social media strategies are those that provide a benefit to the customer, whether it’s through discounts, exclusive promotions, or relevant content and information.
- NO SPAM!!!
- Sales success stories
- Customer reviews/testimonials
- Pictures of your “customers for life” with their new rides
- Promotions and giveaways
- Monthly dealership specials and exclusive coupons
- Interesting or unique inventory items
- Hot deals
- New product announcements
- General dealership information
- Public service announcements
- Information about community involvement such as charity work or environmental concerns
Think of engagement or content as a rule of thirds: 1/3 about your dealership, 1/3 about local or OEM news and 1/3 general conversation which doesn’t even need to be about cars i.e. “who’s your favorite superhero and why?” This is a good rule of thumb and will keep your page from becoming one dimensional.
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