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Ahhh, that unexplainable attraction that tugs at your heartstrings, gets the blood pumping and leaves you with the unmistakable conviction that this is the car for you…
The best cars all have a story – whether it embodies style, luxury, power, or youth, the story builds the emotional connection that is so important for those buyers looking for more than just a ride.
That’s why custom comments – a feature of UnityWorks! video solutions is so powerful. Custom comments go beyond the worn-out list of features and accessories that are commonplace in vehicle listings by projecting the experience that an exceptional car has to offer, thereby creating a connection that transcends logic.
Custom Comment Best Practices
We recommend the following when creating custom comments for your vehicles:
Sell the experience – Buyers want to fall in love with a car that speaks to their inner need for luxury, power, style or youth. Good custom comments help prospective buyers to visualize the experience they hope to get out of their next car.
Focus on the vehicle – Buyers don’t fall in love with finance programs or service agreements. Let the intros and outros sell the dealership. Custom comments should be all about the vehicle.
Short and sweet – Custom comments are usually 80 words or less and set the stage for the impressive list of features that follow. See the column to the right for good examples of custom comments.
What better place for custom comments than the comment field? – Use the comment field in your vehicle listing for your custom comments.
Custom Comment Examples
“We’re delighted to present this low mileage, one owner gem. All decked out in a sharp dark green exterior, a sleek tan leather interior and genuine wood trim, this is easily one of the most impressive luxury sedans available in its price range. You will not believe the many outstanding features and options that are all part of this CARFAX Certified dream come true. Come by and take a look at it for yourself!”
“Life’s too short. So why spend it driving around in some boring yawn-mobile? This retro-styled, V-8 powered candy-apple red pony car will turn heads and be the object of desire no matter where you drive. The interior’s characteristically cool with more electronic gadgets and leather upholstery than any one man or woman could hope for – all this at a very affordable price and with the assurance that comes from being CARFAX certified.”
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