Email Campaigns have proven themselves to be a powerful way to market your products and services.. This popularity, however, makes it much more difficult and competitive to differentiate one campaign from another. You need a way to stand out from the crowd. You need to add video to your Email Campaigns.
Video transforms an Email Campaign from ordinary to interactive and compelling -- and that difference might be all it takes to turn a prospect into a customer. With Unity Works! Media conducting the Email campaign, you don't need to worry about how to send the campaign, how you will keep from getting blacklisted, or how to ensure CAN-SPAM compliance. We do it all for you.
| Benefits of Using the UnityWorks! Media Email Campaign Service: |
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Easily add video to your email campaign - a New Car Video, a feature video, sales event video, or other video of your choice. |
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Custom HTML Email template designed and produced specifically for your email campaign. The template matches the message of your video and urges recipients to click to view your video on your website. |
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The video is seamlessly integrated onto your website or onto a custom Video Landing Page (VLP) designed and produced specifically for your Email Campaign. |
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Detailed reports tell you who opened the Email, who clicked and viewed the video, if they forwarded the Email, and much more. |
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Our guaranteed CAN-SPAM Act compliance protects you. No need to worry about how to be CAN-SPAN compliant, how you will keep from getting blacklisted, or costly litigation. |
| Customer Four Step Process: |
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Decide the purpose of the Email Campaign. |
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Work with UnityWorks! Media to create a video or use an existing video. |
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Provide the Email list to UnityWorks! Media. |
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Put the video on your website (we can help). |
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Then, let UnityWorks! Media do the rest! |
Email Campaign Costs: |
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The costs associated with an Email Campaign are based on the amount of work involved in the areas of Video Creation, Management, and Email Campaign Send. |
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Video Creation. |
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Fixed amount, based on the type of video used. |
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Management. |
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Web design work, including custom flyer, VLP (video landing page), email template, and integration of the video on the client's website. Optional. |
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Email Campaign Send. |
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Based on the number of Emails sent. |
Email Campaign Best Practices: |
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The Email Campaign Best Practices is comprised of suggestions that have proven valuable to our customers. We are confident that you will find these suggestions useful as well. |
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Select a Target Audience for your Email Campaign. |
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Acquire the phone number of every contact, so that you can follow up with those who clicked to view your video. |
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The subject of your Email Campaign should match up with the content of the email you are sending. |
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Use Excel instead of CSV (comma separated) - it is easier to manage your email list in Excel. |
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We can tweak the flyer - even after we send the Email Campaign. The flyer will update in the inboxes of the Email recipients automatically. |
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Use a custom Email template that matches the message of the video. |
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Review the reports that tell you who opened the email, who clicked and viewed the video, how long they watched the video, etc. |
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