What Is Rich Media?
Rich media is an Internet term for a Web page that uses advanced technology such as streaming video, flash ads, pop-up windows, or Java applets to create dynamic images and sound that can interact with a consumer. It has become so prolific on the internet that many e-commerce sites have some form of rich media to help advertise their product.

Websites build customer relationships with many different modes of rich media. It can deliver instant, detailed feedback, ranging from how many seconds a person spends viewing an ad to what they click to next. It could influence them to submit demographic data in real time by filling out a form, or to make online purchases.

The dynamic, interactive way in which rich media can involve the viewer has become the preferred method of capturing and holding the consumer's attention. This enriched experience allows the marketer to deliver their detailed product information in an engaging manner and has been found to generate higher sales activity than static online ads. And most importantly, rich media generates substantially greater brand recognition and encourages customer loyalty.

The Power of Streaming Video
According to American Demographic Research Company, a single picture on the web holds a viewer's attention for approximately 30 seconds. Compare that to a video that can hold a viewer's attention for as much as 9 minutes! This is the power of rich media.

UnityWorks! Media can provide you with easy to use software and tools that will allow you to begin cutting your costs and increasing you sales by uploading any video to your web page in minutes and allow you to email your video to prospects.