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Landing Pages Are More Effective Than Pay-per-Lead
Advertising online is a definite must in today's market. What types of online advertising should you pursue? There are two main ways to drive traffic to your website: paid leads and landing pages.
Third party leads typically pan out at a rate of about one or two percent- even when they are "pre-qualified." While this is on par with direct mail campaigns, you can do much better for far less money.
A landing page is a page on your website that gives users the information you want them to have. You can have several landing pages that deal with different topics or are geared towards different target markets. Not only are landing pages cheap to produce and maintain, but you can also use them to find qualified leads who are interested in your products and services.
Since landing pages are pages on your website, they provide the information that you want users to see within the context of your website. Since your users have taken the proactive step of going to your website, you want to provide them the best, most compelling experience. The best way to do this is with streaming online video. A study by the American Demographic Research Company has shown that online video can hold a user's attention up to nine minutes versus thirty seconds for a photo. Wharton School of Business has found that "Five times more information is retained when viewing in rich media." Consider those facts along with Google's announcement that their rankings gauge the relevance of a landing page, and the answer to how to attract and convert more leads is clear. You need to use video to compel users to stay on your page longer so that they will remember your marketing message - and buy from you.
When creating your landing page, make sure that you focus on information relevant to a specific topic or market audience. Are you marketing to a certain income bracket? Are you marketing to car buyers? Tell the user what they need to know about you so that they can make an informed decision.
UnityWorks! Media, a premium streaming video provider, can produce and host an online video that will compel users to take action. UnityWorks! Media-produced videos have contributed to increased sales and a better user experience- all at a cost far lower than print or TV advertising.
Mason, Julie. " Landing Pages: Cheaper, More Productive Than Pay-per-Lead Advertising. " Online Publishing Insider , October 12, 2006, http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=4953
More Industry Articles:
Video Streaming, Web 2.0, and the Evolution of the Internet
The Basics for Establishing an Internet Strategy
Flashlight Vs. Laser Tag Marketing
Pre-Owned Car Buyers Rock the Internet
Using Video Streaming as a Tool to Communicate Your Message
Making the Most of Online Advertising
Online Video is Now Mainstream
UnityWorks! Media, a leading online video streaming and interactive marketing company, has leveraged in-house automotive Dealer expertise to help Dealers move into a new, more effective means of connecting with consumers. By providing streaming video products and services that use the power of emotional and visual drivers to compel prospects to "take action" Unity Works! Media has improved the effectiveness of Dealer advertising and marketing budgets. Unity Works! Media provides a complete set of tools and experiences that make it easy and affordable for Dealers to deliver compelling, high impact, and reliable auto walk-around videos, auto walk-around email messages, and feature videos for Dealerships across the Internet. www.unityworksmedia.com
For more information about UnityWorks! Media products, services, and how we can help your business, please contact us either through the Email Form or by calling us at 952-253-0202.
