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Making the Most of Online Advertising
E-commerce sites continue to rise as more consumers are shopping online instead of reading the newspaper or going to the mall.
Burst Media's March 2006 survey regarding the Most Effective Media for Capturing the Attention of Adult Consumers showed that 22.3% of respondents cited the Internet as the media that most effectively captured their attention. This shows tremendous influence for a medium that is relatively new.
A companion survey by Burst Media also showed that the higher the household income (HHI) bracket, the more the Internet influenced the decision making process, citing that 69% of respondents with HHI of $75,000+ use the internet as the primary source of information for products that they plan on purchasing.
Creating a better online shopping experience is crucial for e-commerce sites as the competition for the consumer's attention gets more heated. Companies are spending more on online advertising in order to stand out from the rest of the pack.
In order keep up with high customer expectations, online companies are finding ways of providing a more complete shopping experience, such as streaming online video as well as extensive product information and specifications.
UnityWorks! Media provides an valuable service for e-commerce sites that are interested in giving their customers the most complete shopping experience as possible. The ability to provide audio and video of the products actively engages the consumer in the decision making process, as well as making the online buying process more enjoyable.
More Industry Articles:
Video Streaming, Web 2.0, and the Evolution of the Internet
The Basics for Establishing an Internet Strategy
Flashlight Vs. Laser Tag Marketing
Pre-Owned Car Buyers Rock the Internet
Using Video Streaming as a Tool to Communicate Your Message
Landing Pages Are More Effective Than Pay-per-Lead
Online Video is Now Mainstream
UnityWorks! Media, a leading online video streaming and interactive marketing company, has leveraged in-house automotive Dealer expertise to help Dealers move into a new, more effective means of connecting with consumers. By providing streaming video products and services that use the power of emotional and visual drivers to compel prospects to "take action" Unity Works! Media has improved the effectiveness of Dealer advertising and marketing budgets. Unity Works! Media provides a complete set of tools and experiences that make it easy and affordable for Dealers to deliver compelling, high impact, and reliable auto walk-around videos, auto walk-around email messages, and feature videos for Dealerships across the Internet. www.unityworksmedia.com
For more information about UnityWorks! Media products, services, and how we can help your business, please contact us either through the Email Form or by calling us at 952-253-0202.
